The trailer of Instagraamam, an upcoming net sequence by Mridul Nair, guarantees amusing riot. Apparently, the workforce has been accumulating jokes to weave into the sequence.
Instagraamam is a few fictitious village, Andippara, its individuals and their idiosyncrasies. “To decode the title, it is about a village where people, irrespective of age or gender, are excellent at ‘instant’ and witty repartee. We’ve packed in situational humour based around events such as marriages, temple festivals and more. There is slapstick comedy as well,” Mridul says.
Eyeing OTT platforms, the workforce is in talks with some “leading names” to stream the content material. “If it works, this will perhaps be the first Malayalam web series to have an OTT release. We are keeping our fingers crossed. Although the work on it was finished a few months ago, several factors have delayed its release. Since there is no precedent, there is little clarity regarding marketing of the series. Also, it is not easy to sell a regional product on OTT. However, we hope to stream it by September-October,” says the director.
Mridul and J Ramakrishna Kulur, scenarists of Mridul’s debut film, B.Tech, began engaged on the script of Instagraamam in 2018. “It was around the same time OTT platforms arrived in India. We had no clue who to pitch the idea to. So we shot two pilot episodes. Dr Leena S who runs Chennai-based production house liked the episodes, came on board as the producer and that’s how the project was rolled out,” says Mridul.
Set in and round Payyannur in Kannur district, the sequence boasts an ensemble forged with a number of senior in addition to younger artistes in Mollywood. Key characters within the sequence are Kaliyadathu Suku (Deepak Parambol) and his three mates — Society Dutt (Ganapathy), Padmarajan Andippara (Subhish Sudhi) and Puncture Sudhi (Shani Shaki). Among different actors are Arjun Ashokan, Balu Varghese, Alencier Ley Lopez, Ramesh Pisharody, Dinesh Prabhakar, Gayathri Ashok, Gilu Joseph and Ambika Rao.
Mridul himself is available in completely different get-ups. Sunny Wayne, Saniya Iyappan and Srinda are doing cameos. Many theatre artistes from Kannur are additionally performing within the sequence.
It has been deliberate as a 14-episode sequence of 25-minutes every. “We shot it like a movie. It was difficult with so many characters and instances weaved into the script. So we had additional scenarists; some were exclusively assigned to gather jokes popular in the area. My artistes also pitched in with inputs,” Mridul provides.
According to the director, his cinematographers, Arun James, Pavi Okay Pavan and Dhanesh Raveendranath have captured some breathtakingly lovely spots in and round Payyannur. Neha Nair and Yakzan Gary Pereira have scored the music, whereas Manoj Kannoth has carried out the modifying.
Early this 12 months, Mridul had introduced his second movie, Thattum Vellattam, based mostly on Theyyam, with Asif Ali, Soubin Shahir, Saiju Kurup and Jean Paul Lal within the forged.